This week, we worked in a group to plan, record, and edit an interview-style video designed to promote our Sports Media course. The brief was to create a professional piece of content that would appeal to potential Year 12 students, showing what the course is like through real student voices.

The target audience for this project was young people aged 15–17, with no gender skew, particularly those interested in sport, media, editing, and creative production.

To attract and hold this audience’s attention, we kept the video simple, clear, fast-paced, and focused on student experience.

The aim was for the video to feel relatable, welcoming, and informative.

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Technical

For the technical side of the project, we researched how to create a clean and professional interview setup using accessible equipment. We used:

• Two Canon EOS R50 cameras on tripods for a multi-angle interview
• PixaPro floodlight as the main key light
• Three floor lights with blue (the school colour) lighting to add atmosphere
• Adobe Premiere Pro for video editing
• Adobe Audition for audio cleanup

An alternative approach would have been to use a single camera and rely on natural lighting. However, using two cameras allowed us to cut between angles, making the interview more dynamic and professional. The floodlight provided consistent exposure, while the colored floor lights added visual interest without distracting from the subject.

Story

My interpretation of the brief was to tell the story of the course through students, rather than through narration or direct questioning. During planning, we decided to interview 3–4 students and ask them simple questions about:

• what the course involves
• what they enjoy
• why they chose Sports Media

This approach was inspired by promotional videos that prioritise natural speech and flow, rather than traditional Q&A formats. I removed anything that felt repetitive or slowed the pacing, keeping the narrative focused on positive course promotion.

For example:

Style

Stylistically, the project was inspired by college and sixth-form promotional videos found on YouTube and school websites. These videos usually:

• use clean framing
• keep edits simple
• focus on student voices
• avoid over-stylised effects

Because the audience is 15–17-year-olds, we avoided complex visuals or heavy effects. Instead, we focused on, balanced framing, clear audio, consistent lighting and short, confident answers

The blue lighting added a modern feel that reflects a creative media environment, helping the video feel exciting and current without distracting from the message.

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This project involved all stages of production:

Planning

• Created a floor plan for the room
• Took photos of the space to plan framing and lighting
• Designed a mock setup before filming
• Ensured the four essentials (framing, scene selection, lighting, audio) were planned

Recording

• Set up two cameras on tripods
• Positioned lighting based on the floor plan
• Adjusted the room to remove distractions
• Recorded multiple student interviews

Editing

• Imported footage into Adobe Premiere Pro
• Selected the strongest interview clips
• Built a clear storyline from student answers
• Synced and cleaned audio in Adobe Audition
• Exported the final video

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What Went Well

• Creating a floor plan and mock setup helped the recording run smoothly.
• Removing the questions made the interview feel more natural and engaging.
• The video was well suited to 15–17-year-olds and clearly promoted the course.

Even Better If

• Adding subtle movement could improve visual interest.
• Including additional students could show a wider range of experiences.
• Spending more time colour correcting between camera angles would improve consistency.