– Branded Content
For Units 3 and 4, our main project was to create a branded content campaign based on a real industry brief.
Our client brief was from Heinz Beanz, where we were challenged to create a marketing campaign that would engage a younger audience and promote the Heinz Beanz Flavourz range through creative media and advertising.
Over the course of three weeks, we developed a campaign idea, created marketing mockups, and prepared a professional pitch presentation.
Below you can see the original brief, our campaign pitch presentation, weekly development logs, and the improvements made throughout the project.
Project Brief
Campaign Pitch, Heinz Beanz × Crocs – Final Presentation
Weekly Logs
Week 1 – Idea Development
Week 2 – Campaign Development
Week 3 – Final Pitch
Improvements Made Over the 3 Weeks
Over the three weeks I developed and improved my campaign idea based on feedback and further development of the project.
Improving the Visual Presentation
I improved the quality of the campaign visuals by creating additional mockups, including billboard designs and social media examples. This helped make the campaign feel more realistic and easier to understand.
Refining the Campaign Idea
The Buy, Scan, Spin, Win mechanic was developed further to ensure it clearly showed how customers would interact with the campaign. This helped make the concept easier to communicate during the pitch.
Strengthening Branding and Messaging
I refined the campaign slogan and branding to make the idea more memorable and consistent. This helped clearly connect the collaboration between Heinz Beanz and Crocs and strengthened the overall campaign identity.