The Merky Project
For this campaign, I created a striking billboard poster for Merky, designed to visually connect with the promotional video I produced. The poster reflects the bold, high-energy aesthetic of the video, using strong imagery and typography to capture attention. Every design choice—from color palette to layout—was crafted to ensure consistency across the campaign, reinforcing the brand’s message and making an impact across multiple platforms.
Alongside the poster, I produced a short documentary focused on reclaiming Black narratives, collaborating closely with a small team to bring these stories to life. I took on multiple roles, from directing to editing, ensuring the visuals and pacing felt both authentic and impactful. Using Adobe Premiere Pro, I refined the footage, applied colour grading to set the tone, and layered in sound design to elevate the storytelling.
👇 Check out the video and billboard down below to see how the project came together.
