For this campaign, I developed, filmed, and edited a TikTok ad designed to resonate with students in a fresh and relatable way. My concept—grades texting the student—transformed academic pressure into a humorous, engaging narrative. I carefully mapped out the video structure and brought it to life using Adobe Premiere Pro, ensuring a sharp, fast-paced flow tailored to TikTok’s algorithm and audience attention span.
The final ad is not only entertaining but also drives engagement by blending storytelling with technical editing precision. This project highlighted my ability to pitch and execute a creative idea from start to finish, balancing humor with strategy to deliver content that truly connects.
👇 Watch the video below to see how it all came together, and scroll down for a look at some of the process slides from behind the scenes.
