I developed and executed an advert for Cantini & Co, a jewelry brand I created from scratch. I was responsible for the full creative process — from initial brand concept and visual identity to directing, filming, and editing the final advert.
The brand’s vision was to combine timeless elegance with modern, meaningful storytelling. To achieve this, I crafted a soft, refined aesthetic, focusing on warm lighting, neutral color palettes, and intimate close-up shots to highlight the fine details of each jewelry piece.
I used Canva for early mood boards and initial brand design layouts, then moved into Adobe Premiere Pro for video editing and color grading, ensuring the final footage felt polished and cohesive. For photography elements and detailed graphic overlays, I used Adobe Photoshop.
Throughout the project, I paid close attention to pacing, music choice, and transitions to evoke a feeling of quiet confidence and lasting beauty — reflecting the heart of Cantini & Co. This project allowed me to demonstrate skills in brand development, creative direction, cinematography, editing, and content creation for commercial use.
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