I developed and executed an advert for Cantini & Co., a jewellery brand I created from scratch. I was responsible for the full creative process—from initial brand concept and visual identity to directing, filming, and editing the final advert.
I crafted a soft, refined aesthetic, focusing on lighting, neutral colour palettes, and intimate close-up shots to highlight the fine details of each jewellery piece. I used Canva for early mood boards and initial brand design layouts, then moved into Adobe Premiere Pro for video editing and colour grading, ensuring the final footage felt polished and cohesive.
Throughout the project, I paid close attention to pacing, music choice, and transitions.
👇 You can watch the finalised advert here…