Glow Up Your Grades campaign

For the Glow Up Your Grades campaign, I developed, filmed, and edited a TikTok ad designed to connect with students in a relatable way. My concept—grades texting the student—turned academic pressure into a humorous, engaging narrative. After winning the pitch, I planned out the video structure, ensuring it had a fast-paced, attention-grabbing flow suited for TikTok.

This project allowed me to merge creative storytelling with technical editing skills, crafting a final product that was both entertaining and effective. Watch the video beside to see how it all came together!