This week was the final week of our 3-week branded content project with Heinz Beanz, where we prepared and delivered our final campaign pitch.

During this week I focused on refining and cleaning up my presentation, ensuring that the slides clearly communicated our campaign idea. I also created additional mockups, particularly billboard advertisements, to help visualise how the campaign would appear in real-world marketing spaces.

The final stage of the project was presenting this campaign idea in The Shard, where we explained the concept, marketing strategy, and visuals behind the campaign.

The campaign targets audiences aged 18-34, particularly those engaged with social media, streetwear culture, and interactive marketing campaigns.

Technical

To prepare for the pitch, I researched how marketing presentations and campaign pitches are structured so that ideas are communicated clearly and professionally.

I focused on improving the visual clarity of the presentation, making sure each slide included clear visuals and minimal text so the audience could quickly understand the idea.

I also researched how billboard advertising works, as this influenced how I designed my billboard mockups for the campaign.

These resources helped me ensure that my presentation looked professional and clearly communicated the campaign concept.

Story

The story behind the campaign remained focused on the Buy – Scan – Spin – Win journey, which creates a clear and engaging path for the customer.

The idea works like this:

1. The customer buys a Heinz Beanz Flavourz can.
2. They scan a QR code inside the tin.
3. The QR code opens a spin-the-wheel website.
4. The customer has the chance to win limited edition Crocs or Croc charms.

This structure allows the campaign to combine physical products with a digital experience, encouraging interaction with the brand.

To support this idea, I looked at examples of successful brand collaborations and interactive promotions, which helped us present the campaign as a realistic marketing concept.

Style

Stylistically, the campaign remained bold, colourful and playful, reflecting both the Heinz brand identity and the creative style often used in Crocs collaborations.

For the billboard mockups, I used strong visual elements inspired by Heinz’s branding, including the red colour scheme and bean imagery, while also incorporating Crocs design elements.

This combination helped create a campaign that felt fun, recognisable, and suitable for younger audiences.

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This week I focused on finalising the campaign presentation and preparing for the pitch.

My practical work included:

• Cleaning up and refining my pitch presentation slides
• Creating additional billboard mockups to demonstrate how the campaign would appear in outdoor advertising
• Practising how to present the campaign confidently
• Delivering the final pitch at The Shard

Creating extra mockups helped make the campaign feel more realistic and easier for the audience to visualise.

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What Went Well

• The pitch presentation was clear and visually strong.
• The additional billboard mockups helped communicate the campaign idea more effectively.
• Presenting the idea at The Shard was a great experience and helped build confidence in pitching ideas professionally.

Even Better If

• Next time, I would create even more visual mockups to show how the campaign could appear across different platforms.
• I could improve the presentation by including more data or statistics to support the marketing idea.
• Spending more time rehearsing the pitch could help make the delivery even more confident.